The musical relates the rivalry between two important women of the cosmetics industry, Elizabeth Arden and Helena Rubinstein from the 1930s to the 1960s. Elizabeth Arden was the daughter of a Canadian farmer, and presented her products as emblems of an upper-class life of comfort. Helena Rubinstein, from Poland, "emphasized science", promising an "exotic look."
Together, they not only forged an industry, but a way of life. They absolutely shattered glass ceilings as women in industry. Brilliant innovators with humble roots, both were masters of self-invention who sacrificed everything to become the country’s first major female entrepreneurs. They were also fierce competitors, whose 50-year tug-of-war would give birth to an industry.
From Fifth Avenue society to the halls of Congress, their remarkable rivalry was ruthless, relentless and legendary - pushing both women to build international empires in a world dominated by men.
Check back soon when libretto and/or lyrics for War Paint becomes available.